When it comes to group practice growth, many focus their efforts on attracting new patients and opening additional locations in order to do so. While it seems achievable, that is not always the best way to increase growth and revenue, plus that mindset could be holding your current practices back.
Now is the time to shift your focus to same store growth to unlock your full practice potential. Same-store growth (SSG) or same-store sales is a term to describe the difference in revenue generated by a business’s existing locations over a period of time, compared to an identical period in the past, usually in the previous year.
But where do you start?
Let’s start with understanding your current uninsured and dormant patients behavior. These patients currently have no loyalty or commitment to receiving treatment on a regular basis. Which means right now, they are not contributing to your practice revenue or growth, except for their one off visits from time to time.
However, this doesn’t mean that they are not interested in getting care. 68.5 million adults in the US right now are lacking dental coverage but 89% of them are interested in receiving coverage. It may just be that they are not being offered a coverage option that suits their needs. Providing a coverage option to these patients opens a door to get them the access to care they need and back on the patient schedule. Wondering how you can start providing the right coverage option at your practice?
A membership plan is your solution.
In order to reach these uninsured and dormant patients, you need a coverage option that is customized specifically for your patient base. Personalized dental membership plans give you the power to create a plan that caters to your patient demographic and treatment needs, because we know that may vary from location to location in your DSO.
Next you will need to find the patients that are a good fit for a membership plan. Easy – Kleer Intelligence is our integration solution that is directly integrated to your practice management software (PMS) and identifies patients that would be a good fit for a membership plan. Once your ideal membership plan patients have been identified you can turn on automated marketing and send customized campaigns directly to these patients. Taking the lift off of your team and automating the rest!
Improve Patient Loyalty and Group Practice Results with a Kleer Membership Plan
Dental membership plans get your uninsured and dormant patients back through the door while also providing a coverage option that connects dentists directly with patients. Ultimately increasing practice loyalty and patient engagement.
- With routine hygiene visits included, membership plan patients consistently book — and keep — their appointments, completing 2-3X more hygiene reappointments than other uninsured patients.
- Patients with a membership plan accept more treatment and generate 3X more production.
Take the next step towards creating a membership plan or improving your existing one. Kleer’s Dental membership plan software enables group practices to quickly design, implement, and professionally manage a successful membership plan across locations. Over 300 groups and DSOs use Kleer's best-in-class platform, designed for scale and group practice success.
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