Aspen Dental is featuring Danica Patrick in its new recruitment marketing campaign. The campaign will feature four 30 second ads.
Here are five highlights:
1. Aspen Dental hopes to use Ms. Patrick's racing career as a metaphor for what dentists experience on their career journeys, highlight the importance of overcoming obstacles and support.
2. According to the American Dental Association, 7.4 percent of practicing dentists currently serve in a practice support by a dental service organization.
3. The report concluded 16.3 percent of dentists under the age of 34 are affiliated with a dental service organization.
4. An estimated that 25 percent of new dental school graduates join practices supported by dental service organizations.
5. Mike Petrosillo, senior director of marketing at Aspen Dental Management, said, "In this campaign, [Ms. Patrick] helps shine a spotlight on some of the benefits of joining Aspen Dental."
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Here are five highlights:
1. Aspen Dental hopes to use Ms. Patrick's racing career as a metaphor for what dentists experience on their career journeys, highlight the importance of overcoming obstacles and support.
2. According to the American Dental Association, 7.4 percent of practicing dentists currently serve in a practice support by a dental service organization.
3. The report concluded 16.3 percent of dentists under the age of 34 are affiliated with a dental service organization.
4. An estimated that 25 percent of new dental school graduates join practices supported by dental service organizations.
5. Mike Petrosillo, senior director of marketing at Aspen Dental Management, said, "In this campaign, [Ms. Patrick] helps shine a spotlight on some of the benefits of joining Aspen Dental."
More articles on dental:
Empire State Dental PAC campaign donations reach $4M: 4 takeaways
Danaher sales up 6.3% in 2Q: 4 key notes
Global dental implant, prosthetic market to reach $17.3M by 2025: 3 insights