In addition to targeting key areas for network expansion, Southlake, Texas-based Allied OMS is focused on supporting its doctors and team members to drive success in 2025.
Dan Hosler, founder and CEO of Allied OMS, recently spoke with Becker's to discuss the company's growth and goals for this year.
Editor's note: These responses were lightly edited for length and clarity.
Question: How would you describe Allied OMS' growth in 2024?
DH: 2024 was a transformative year for us as we took on our first tranche of outside capital, enabling us to expand our reach and impact. We acquired several new practices, recruited 11 residents into existing Allied OMS locations and proudly opened our first de novo. These milestones are a testament to the strength of our model and the trust doctors place in us. We also laid critical groundwork to replicate this success in 2025 by building infrastructure and identifying new opportunities for growth.
Q: What is your mindset for success this year?
DH: Success in 2025 is all about helping more doctors and their staff achieve their personal and professional goals. Whether it’s facilitating practice growth, helping a surgeon launch their career, opening a new practice in a new market or guiding doctors toward a smooth succession plan, we define success by our ability to listen to the unique needs of our doctors and deliver solutions. Our mindset is rooted in collaboration, innovation and an unwavering commitment to empowering our surgeons and their teams.
Q: What are some goals for Allied OMS this year in terms of growth, talent recruitment, operations, etc.?
DH: In 2025, we are focused on deepening our presence in the markets where we currently operate through mergers and acquisitions, and by opening de novo practices or satellite offices. Recruitment remains a key priority — we are dedicated to connecting talented residents with practices in the cities they want to live in, helping them build fulfilling careers. Operationally, we continue to spearhead initiatives that improve efficiency and outcomes across our practices. Last year, we hired a senior vice president of [information technology] to enhance our robust data function, and we’ll leverage this investment to drive even greater efficiencies and provide practices with actionable insights.
Q: How does Allied OMS intend to continue expanding in key markets such as Houston this year? Are there any specific other markets you are targeting that you can share?
DH: Houston remains a critical market for Allied OMS, and we’re focused on continuing to expand our presence there through both acquisitions and de novo practices. Beyond Houston, we’re targeting growth in other key regions, including Texas, Washington, California and the Midwest — specifically states like Indiana and Missouri. Our strategy is to build density in these regions to better serve patients, support doctors and create synergies across our practices.
Q: Overall, what do you see as the biggest challenges facing DSOs and MSOs in 2025?
DH: One of the biggest challenges in 2025 is navigating the competitive labor market in healthcare. Recruiting and retaining top talent — both clinical and non-clinical — remains a priority. Additionally, managing the pressures of scaling while maintaining a personalized patient experience and staying aligned with each practice’s culture can be difficult for many DSOs and MSOs. Regulatory changes, reimbursement pressures, and evolving patient expectations for convenience and transparency also present challenges. At Allied OMS, we address these issues by prioritizing innovation, fostering strong doctor-owner relationships and building scalable systems that enhance, rather than compromise, the individual identities of our practices. Fortunately for Allied OMS, we also have a capital structure with limited amounts of debt which allows us to be more nimble in partnering and decision making.
Q: Are there any trends you are following at the moment?
DH: We’re closely tracking several trends in the healthcare and oral surgery space. First, technology adoption is at the forefront — [artificial intelligence] and machine learning are transforming how practices operate, from improving patient communications to optimizing scheduling and workflow. Additionally, there’s a growing emphasis on patient-centric care; patients increasingly expect seamless, personalized experiences when engaging with healthcare providers. Another trend is the evolving priorities of younger surgeons who are seeking mentorship, career growth and ownership opportunities in addition to work-life balance. At Allied OMS, we are committed to staying ahead of these trends to ensure our practices and doctors continue to thrive.