Georgetown, Texas-based Smile Doctors is partnering with Minor League Baseball to spread awareness about orthodontics care to adults and children.
The DSO will initially launch the partnership with 30 MiLB teams nationwide, according to a May 25 news release. The collaboration will include in-stadium activities and fan interactions, branded content and a weekly highlight series called "Plays That Make Us Smile" featuring the best plays of the week. MiLB will also use a Smile Doctors Smile Cam in between game innings showcasing smiles from fans.
Smile Doctors is the largest orthodontics-focused DSO in the U.S. with 324 locations in 25 states.