3 things to know about Western Dental's new marketing partnership

Western Dental is partnering with Creative Advertising Agency Spread on two marketing campaigns, the Orange, Calif.-based DSO said Nov. 5.

Here are three things to know about the partnership:

1. The campaigns will focus on Western Dental and its Orange, Calif.-based affiliate Brident Dental & Orthodontics.
2. The campaigns will consist of brand-related entertainment content, including new web and social media platforms to host content featuring patients and company employees.
3. Creative Advertising Agency Spread will also create Spanish-language content for the two dental companies through Alcanzanos, its U.S.- and Mexico-based affiliate agency, to reach their Spanish-speaking patients.