Four notes:
1. Measure C sought to raise a local tax by as much as 812% on licensed professionals — including dentists, physicians, accountants, architects, attorneys, veterinarians and engineers — and raise the city’s business operations tax by as much as 400%.
2. The measure was on the March 5 primary ballot and received 38% support as of March 13, according to a news release from the California Dental Association.
3. Several dental and medical organizations, including the California Dental Association and the Sacramento District Dental Society, partnered to fund an opposition campaign against the ballot measure.
4. The California Dental Association said the opposition campaign made 168,000 phone calls, sent 94,000 text messages and distributed direct mail to voters.
