Planet DDS has selected its first chief marketing officer, Tim Tyrell-Smith.
Planet DDS provides cloud-based software solutions for dental practices.
Mr. Tyrell-Smith will lead the marketing team and will join the senior leadership team. He has over 30 years of experience in building brands and growing businesses in various industries, according to a Jan. 18 press release.
Eric Giesecke, CEO of Planet DDS, said: "Tim is a highly experienced and talented business leader with an impressive track record of growing SaaS [software as a service] companies through strategic marketing. With his extensive background in building brands and inspiring teams, we're confident that he will continue to drive our company's rapid growth as the leader in cloud-enabled dental solutions."