Oral-B has joined nonprofit Dental Lifeline Network in an initiative to improve the oral health of underserved communities, the company announced Oct. 20.
The multistage program will provide $1 million worth of donated electric toothbrushes and dental care to patients at risk of poor dental health.
Oral B also tapped celebrities such as Eva Longoria, Mario Lopez and Kelly Rowland for a video campaign to raise awareness about the importance of maintaining oral health.
More articles on dental:
Pandemic leaves 4,000 Boston public school students without dental care
'Our profession is changing': ADA president looks back on 2020
Dentists warn TikTok users super gluing vampire fangs to teeth of potential dangers