Nashville, Tenn.-based SmileDirectClub announced Dec. 17 that it would be expanding into Germany in 2020.
The company plans to open various SmileShops in Germany to increase its presence throughout the European Union. SmileDirectClub went international this year, bringing its network of 250 affiliated dentists and orthodontists to Canada, Australia, New Zealand, Ireland and the U.K.
Licensed German dentists will create and prescribe the clear aligners to patients. To date, SmileDirectClub has treated more than 750,000 consumers since it's launch in 2014.
"We're confident consumers in Germany will embrace the ability to have access to convenient, more affordable oral care," said Kay Oswald, president of international at SmileDirectClub. "With Germany known globally as a world leader in technology and innovation, we are committed to investing in the country and have ambitious and exciting plans for our future there."